The Private Market
A different side of investing.
Most investors don't know what they don't know.
The private market is where you invest in private equity, private debt, and private real estate — farmland, apartment buildings, operating businesses, and development projects — outside the public market.
That’s where we come in.
Who we are
Rethink & Diversify Securities (R&D) is a Canadian Exempt Market Dealer founded in 2013 and headquartered in Saskatoon, Saskatchewan.
We connect investors with curated private market opportunities — farmland, apartment buildings, mortgage funds, operating businesses, development projects, and more — in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick, Prince Edward Island, and the Yukon.
12
Years in business
$470M+
Raised from investors
2,700+
Canadian Investors
30+
Approved offerings
How it works
Three steps to invest in the private market
01
Discover
Browse our curated shelf of approved private market offerings — farmland funds, apartment buildings, mortgage funds, operating businesses, development projects, and more. Every offering passes R&D's product due diligence and compliance review before it reaches you.
02
Connect
A registered Private Investment Specialist gets to know you, your goals and your situation. They help you understand what fits — and what doesn't — for your portfolio.
03
Invest
Complete your suitability review online and fund through our secure portal. Most investors are set up in under 10 minutes.
About Private Market Investing
Start investing today.
Browse our current shelf of approved offerings.
Not sure where to start? Find a Private Investment Specialist near you.