Eight years ago, Rethink & Diversify Securities Inc. (R&D) embarked on a journey with a single, fundamental mission: RESPECT THE CAPITAL. Today, we stand as a registered Exempt Market Dealer (EMD), dedicated to raising capital for private companies. In this blog post, we’ll reflect on our journey, highlighting our growth and commitment to empowering investors across multiple provinces in Canada. Discover how we’ve become your trusted partner in diversifying investment portfolios with a focus on assets like apartment buildings, farmland, tech startups, and industrial warehouses.

Our Mission: Respecting the Capital

Eight years ago, R&D was founded in the heart of Saskatchewan, driven by the mission to RESPECT THE CAPITAL. This mission has been the guiding principle behind everything we do. It’s a commitment to safeguarding your investments, fostering trust, and helping investors achieve their financial goals.

The Role of an Exempt Market Dealer (EMD)

Unveiling the EMD

R&D operates as an Exempt Market Dealer (EMD), which is a registered securities dealer with a crucial role in the world of finance. EMDs are instrumental in raising capital for private companies, providing a bridge for them to transition into the public market through an Initial Public Offering (IPO).

Where Great Companies Begin

Every publicly traded company has a starting point, and most of them begin as closely-held private companies. R&D plays a pivotal role in this early phase, assisting private businesses in securing the necessary capital to fuel their growth and, eventually, go public.

Expanding Horizons

Provincial Presence

Since our inception in Saskatchewan, R&D has achieved remarkable growth. We are now licensed and operational in multiple provinces, including Ontario, Quebec, Alberta, British Columbia, Saskatchewan, Manitoba, PEI, Nova Scotia, and New Brunswick. Our presence across these provinces ensures that investors in these regions have access to our expertise and investment opportunities.

Local Dealer Representatives

Our network of knowledgeable Dealer Representatives is positioned across these provinces, ready to connect with you. These representatives are here to sit down and understand your current financial situation, as well as your investment objectives. We’re dedicated to providing personalized support and guidance tailored to your unique needs.

Diversifying Investments

Investment Opportunities

R&D offers a wide array of private investment opportunities, including:

  • Apartment Buildings: Investing in apartment buildings offers potential rental income and long-term growth.
  • Farmland: Farmland investments provide stability and are often considered a valuable addition to diversified portfolios.
  • Individual Hotels: Hotel investments offer exposure to the hospitality industry, with the potential for capital appreciation.
  • Pre-IPO Tech Companies: Investing in tech startups before their IPO can lead to substantial returns.
  • Industrial Warehouses: Industrial property investments can provide steady rental income.


Rethink & Diversify Securities Inc. has come a long way in eight years, fueled by a mission to RESPECT THE CAPITAL. We have evolved into a trusted Exempt Market Dealer with a strong presence in several provinces, dedicated to helping investors diversify their portfolios and achieve their financial goals.

Are you ready to embark on your investment journey with us? Reach out to one of our local Dealer Representatives today to explore how we can respect your capital, foster your financial growth, and guide you towards a diversified investment future.